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The Client:

Manage At Home is the e-commerce retail brand of Medequip Assistive Technology Ltd, the UK’s largest provider of outsourced community equipment services to the NHS and local authorities. The website features a wide range of products designed to support independent daily living at home, positioning the brand as a vital resource for those needing accessible solutions.

OBJECTIVES:

  1. Increase e-commerce and phone call revenue through the website.
  2. Boost traffic and drive more qualified users to the site.
  3. Provide a clear source of self-funding (equipment, resources, etc.) for Manage At Home, contributing to overall sales, turnover, and profitability targets.
  4. Grow the Manage At Home brand profitably and sustainably, building greater market presence and customer trust.
what we did?

SEO Strategy & Content

We conducted extensive keyword research and competitor analysis to identify gaps and opportunities, rewriting metadata for high-priority service pages to increase visibility.

Our team created content briefs for educational blog posts aimed at driving traffic, nurturing leads, and demonstrating Aggregate’s expertise in sustainable construction.

Technical SEO Enhancements

Following a detailed audit, we flagged several technical issues—such as broken pages, problematic redirects, and underperforming backlinks.

By resolving these issues, we improved the site’s user experience and search-engine accessibility, laying stronger foundations for ongoing growth.

Sustainability Focused Content

We developed new pages emphasizing Aggregate’s low-carbon solutions, targeting relevant keywords to ensure prospective customers could easily learn about eco-friendly options.

This approach aligned with their brand values and elevated the user experience by highlighting sustainable features.

UX Collaboration

In parallel with our SEO efforts, Aggregate engaged our Experience team to conduct a research-led UX strategy, aiming for a truly customer-centric online journey.

the challenge

Before partnering with Maksol Technologies, Manage At Home was unsure where its sales originated—orders came from phone calls, printed leaflets, newspaper advertising, referral traffic, organic traffic, and digital misattributions (e.g., phone orders not accurately linked to PPC). This “technophobic” audience required a digital strategy that would engage them effectively. Moreover, the vast product range created stiff competition in the online marketplace, making it necessary to devise a comprehensive plan to meet ambitious growth targets.

Our Approach:

User Experience & Accessibility

We began by identifying pain points in the customer journey. One key improvement was increasing the visibility of the company’s freephone payment option, addressing a major concern for an audience less comfortable with online transactions.

Alongside UX enhancements, our SEO team made technical changes to the website and revised its content. This included fine-tuning metadata for key products and optimizing site structure to bolster organic rankings.

Integrated Channel Strategy

While paid campaigns helped drive immediate growth, we recognized that no single channel works alone. We improved overall website design, UX, and SEO to create a solid foundation for sustainable success.

These improvements yielded a base-level increase in new, higher-converting visitors—demonstrating the power of aligning paid media, SEO, and user experience.

How We Tracked Success

To clarify “routes to purchase,” our Paid Media team collaborated with key stakeholders, implementing call tracking software to link over-the-phone orders with specific website sessions.

With accurate attribution data, we restructured shopping ad campaigns using bottom-line product-performance insights. Leveraging this data and Google’s smart bidding produced consistent, profitable growth and illuminated exactly which products and ads resonated most with Manage At Home’s audience.

THE RESULTS:

By merging technical SEO improvements, user-centric design, and precise paid media strategies, Maksol Technologies enabled Manage At Home to:

    • Accurately measure e-commerce and phone call revenue, attributing each order to a specific marketing channel for optimal budget allocation.
    • Increase quality traffic, as site visitors were now more likely to convert—either online or via phone.
    • Foster sustainable, profitable brand growth, ensuring that future expansions and product additions continue to yield measurable success.
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