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The Client:

Aggregate Industries is one of the UK’s leading suppliers of building materials to the construction and infrastructure industries, operating more than 200 sites nationwide. Their offerings include aggregates, asphalt, ready-mixed concrete, cement, and precast concrete products. In addition to traditional materials, Aggregate Industries is actively driving the UK’s transition to net zero through a well-established range of low-carbon solutions.

what we did?

SEO Strategy & Content

We conducted extensive keyword research and competitor analysis to identify gaps and opportunities, rewriting metadata for high-priority service pages to increase visibility.

Our team created content briefs for educational blog posts aimed at driving traffic, nurturing leads, and demonstrating Aggregate’s expertise in sustainable construction.

Technical SEO Enhancements

Following a detailed audit, we flagged several technical issues—such as broken pages, problematic redirects, and underperforming backlinks.

By resolving these issues, we improved the site’s user experience and search-engine accessibility, laying stronger foundations for ongoing growth.

Sustainability Focused Content

We developed new pages emphasizing Aggregate’s low-carbon solutions, targeting relevant keywords to ensure prospective customers could easily learn about eco-friendly options.

This approach aligned with their brand values and elevated the user experience by highlighting sustainable features.

UX Collaboration

In parallel with our SEO efforts, Aggregate engaged our Experience team to conduct a research-led UX strategy, aiming for a truly customer-centric online journey.

the challenge

When Maksol Technologies began working with Aggregate Industries, the goal was to strengthen their leadership position by boosting website traffic, improving organic performance, and amplifying their commitment to sustainable building solutions. Aggregate’s marketing team also sought an enhanced online presence and optimized website functionality to better showcase their offerings.

The Results:

High-intent searches

The updated site structure and optimized content positioned Aggregate Industries more prominently for high-intent searches, driving quality traffic and reinforcing their market leadership.

User Experience

Ongoing UX research continues to enhance the overall customer experience, ensuring Aggregate’s digital presence matches their reputation for innovation and sustainability.

Search Volume

Several target keywords moved from not ranking at all to page one, tapping into an audience segment with a 5,400 monthly search volume.