AGA is one of Britain’s most iconic cooker brands, admired for its distinctive design and rich heritage. Manufactured in Telford, Shropshire, these cookers are championed by prominent chefs like Mary Berry, Jamie Oliver, Nigella Lawson, and Marco Pierre White. Despite this revered status, AGA sought to evolve its brand appeal for a more modern, diverse audience.
Perception Shift & Brand Messaging
We developed a compelling creative hook: “Thinking about a new electric cooker? Forget what you think you know. Think AGAin.”
By revealing a sleek digital control panel beneath AGA’s traditional exterior, we illustrated how heritage and innovation coexist harmoniously.
Targeted Creative Assets
Meta & PMax Campaigns: We produced channel-specific ads and copy, utilizing a mix of lookalike and interest-based audiences to broaden AGA’s demographic reach.
Multiple color variations (informed by AGA’s extensive product palette) allowed us to test which visuals best resonated with different audiences.
Segmentation & A/B Testing
We focused on age group segmentation and A/B testing to refine audience personas.
Through these insights, we planned to tailor future creative assets and messaging, maximizing personalization and overall engagement.
Brand Awareness & Engagement
Our key objectives included expanding AGA’s brand awareness, reaching new customers, and driving traffic to the website.
By showcasing the modern benefits of AGA cookers, we bridged the gap between classic appeal and innovative technology.
AGA is one of Britain’s most iconic cooker brands, admired for its distinctive design and rich heritage. Manufactured in Telford, Shropshire, these cookers are championed by prominent chefs like Mary Berry, Jamie Oliver, Nigella Lawson, and Marco Pierre White. Despite this revered status, AGA sought to evolve its brand appeal for a more modern, diverse audience.
The Results:
The “Think AGAin” campaign delivered impressive outcomes, prompting AGA to extend the creative concept to their website, out-of-home advertising, and point-of-sale materials. Key achievements include:
- 139% Increase in “Store Location” searches on the website.
- 5% Reduction in Cost Per Result (CPR) compared to other Meta campaigns.
- 3.4% Increase in thruplays.
- 30% Increase in landing page views.
- 7% Increase in Click-Through Rate (CTR).
Despite allocating only 16% of the total budget, these ads drove 29.8% of all landing page views. Additionally, more location searches occurred—even though we weren’t optimizing for that action—and our cost per result was the lowest among all active campaigns.
Through this innovative, data-driven approach, Maksol Technologies successfully modernized AGA’s brand appeal while preserving its heritage, ultimately strengthening connections with both new and existing audiences.