Cadent Gas Limited manages and maintains 82,000 miles of gas pipes across the West Midlands, north-west England, the east of England, and north London. Formed in 2017 after National Grid sold its gas distribution business, Cadent Gas Limited also operates the national gas emergency service phone line on behalf of the UK gas industry.
SEO Strategy & Content
We conducted extensive keyword research and competitor analysis to identify gaps and opportunities, rewriting metadata for high-priority service pages to increase visibility.
Our team created content briefs for educational blog posts aimed at driving traffic, nurturing leads, and demonstrating Aggregate’s expertise in sustainable construction.
Technical SEO Enhancements
Following a detailed audit, we flagged several technical issues—such as broken pages, problematic redirects, and underperforming backlinks.
By resolving these issues, we improved the site’s user experience and search-engine accessibility, laying stronger foundations for ongoing growth.
Sustainability Focused Content
We developed new pages emphasizing Aggregate’s low-carbon solutions, targeting relevant keywords to ensure prospective customers could easily learn about eco-friendly options.
This approach aligned with their brand values and elevated the user experience by highlighting sustainable features.
UX Collaboration
In parallel with our SEO efforts, Aggregate engaged our Experience team to conduct a research-led UX strategy, aiming for a truly customer-centric online journey.
Cadent Gas Limited needed to establish its brand identity and build public awareness around its ownership of four of the eight UK gas distribution networks. Crucially, the public and key stakeholders needed to understand Cadent’s role in emergency operations, maintenance, and repair work—especially in unexpected incidents. Building trust and recognition was paramount, ensuring people knew who Cadent is and how they serve communities.
Our Approach:
When Maksol Technologies partnered with Cadent, we created an integrated, video-based campaign showcasing “Cadent Heroes” from different service areas. By humanizing the brand, these real-life stories educated the public about Cadent’s expertise and service scope.
THE RESULTS:
This authentic, behind-the-scenes approach resonated widely, delivering impressive outcomes during the six months of the campaign’s run:
Over 4 million video views on a single “day in the life” piece, highlighting the dedication of Cadent’s workforce—from engineers to call handlers.
15+ million impressions across the various campaigns, far exceeding initial targets.
By collaborating with Maksol Technologies, Cadent Gas Limited successfully amplified its brand presence, earned public trust, and showcased the vital work of its employees in ensuring the safety and reliability of the UK’s gas network.