Raleigh Bikes is a renowned bicycle manufacturer based in Nottingham, boasting over 135 years of heritage as one of the world’s oldest bike companies. Known for producing a variety of successful bike models—some with Tour de France wins—Raleigh also owns additional bicycle and accessory brands such as Diamondback.
SEO, Content Marketing & CRO
Our Owned Media and Earned Media teams worked in tandem to execute a powerful link-building strategy, elevating Raleigh’s positioning in search results.
We developed relevant content that established Raleigh’s authority on cycling-related topics. By crafting pieces that resonated with industry publications, we garnered significant media coverage—one article alone reached over 245,000 timelines.
Magento Site Launch & On-Page Optimization
Collaborating closely with Raleigh’s web development partner, we scoped and launched an SEO-friendly Magento website.
We conducted an in-depth SEO audit and comprehensive keyword research to align content with user search behavior.
Through on-page optimization, we guided the functionality of various page types and assisted with copywriting, ensuring seamless user experiences.
Google Shopping & Paid Media
Our Paid Media team rebuilt the Google Shopping feed using a three-tier campaign structure, allowing us to match ad visibility with user intent more effectively.
These campaigns generated over 20,000 site visits, increasing brand awareness among potential UK customers.
We also ran remarketing campaigns on Google Display, targeting users likely to convert via carefully curated audience lists and tailored messaging.
UX Collaboration
In parallel with our SEO efforts, Aggregate engaged our Experience team to conduct a research-led UX strategy, aiming for a truly customer-centric online journey.
When Raleigh partnered with Maksol Technologies, the company was heavily reliant on a dealer network for sales, struggling to realize its full potential in online revenue. Maksol Technologies was entrusted with boosting Raleigh’s online visibility and driving higher volumes of e-commerce sales.
The Results:
- Through our strategic optimizations and new website launch, Raleigh significantly boosted its online revenue.
- Our targeted Digital PR campaign resulted in sales spikes during peak shopping periods.
- Raleigh’s improved site structure and robust SEO strategy propelled the brand to higher visibility on Google Search.
By partnering with Maksol Technologies, Raleigh capitalized on a modernized digital presence, an enhanced user journey, and data-driven strategies that consistently yield tangible growth.