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The Client:

Volt-Age is a leading self-drive hire specialist for electric vehicles, offering the latest EV models across commercial and dual-control ranges. Their Squarespace-based website needed greater online visibility to attract potential customers. Volt-Age partnered with Maksol Technologies to grow its organic traffic and strengthen its social media presence.

the challenge

Volt-Age is a leading self-drive hire specialist for electric vehicles, offering the latest EV models across commercial and dual-control ranges. Their Squarespace-based website needed greater online visibility to attract potential customers. Volt-Age partnered with Maksol Technologies to grow its organic traffic and strengthen its social media presence.

Social Media Growth

    • Total audience jumped 50.8% in one year.

    • Instagram impressions surged by 165.1%, while engagement climbed by 212%.

What we did?

1. SEO Strategy & On-Page Optimization

We performed a comprehensive website audit and competitor analysis, identifying critical areas where the Squarespace platform could be optimized for both users and search engines.

Our team regularly compressed images, optimized alt tags, refined meta data, and used strategic internal linking to pass SEO value and guide visitors toward the available EV hire options.

By monitoring broken links, redirects, and technical issues through routine SEO crawls, we ensured Volt-Age’s site remained robust and user-friendly.

We also dedicated time to link-building outreach, seeking natural, high-quality backlinks to strengthen Volt-Age’s domain authority.

2. Social Media Support

Our social media and content teams managed Volt-Age’s presence on Facebook, Twitter, Instagram, and Google My Business.

By creating engaging, high-quality visuals and scheduling consistent posts, we increased Volt-Age’s total social media audience by 50.8% over one year.

Focused effort on Instagram grew impressions by 165.1% and boosted engagement by 212%.

We continuously monitored performance data, adapting posts to capture trending topics and ensure diverse, appealing content.

3. Content Strategy & Copywriting

Recognizing the fast-paced evolution of the EV market, we produced timely content for any new models Volt-Age introduced, keeping the site relevant for searchers and aligned with new keyword opportunities.

We also tackled closely-related topics, such as “range anxiety,” demonstrating authority and value to prospective EV renters.

4. Measurement & Ongoing Improvement

We set up robust analytics to track goal completions and keyword performance, assessing how each campaign performed over time.

This data-driven approach allowed us to refine bidding strategies, adjust content, and better align with Volt-Age’s business goals.

THE RESULTS:

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Goal Completions Up from 368 in 2019, demonstrating a significant lift in online conversions.
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Increase in Organic Traffic From 5,771 (2019) to 42,808 organic visitors in 2021.
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Increase in Overall Site Traffic From 14,049 (2019) to 57,248 visitors in 2021.

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